Why Google Maps?
How can Maps help your business?
Increase your traffic
If your business information is not on the front page, you are losing potential business to your competitors!
- We can guarantee front page placement.
- We can help make your listing stand out from the rest.
- Reach More Customers
Get Found Where People are Searching
- 183% of all online searches are for a local business.
- 270% of all mobile searches end in a phone call to the business and 59% visit!
- 389% of consumers research products online before purchasing.
Why is Google Maps Critical For Local Businesses?
Mobile search is bigger than ever, with more people now performing internet searches using a mobile device (smartphone, tablet) instead of computers. As you might expect, people who do a mobile search for a business in their area usually want to fill an immediate need. Google designed the Maps pack to display local businesses that meet a searcher’s needs, with Maps listings appearing at or very near the top of Google search results.
If your business appears in the Maps, you have a shot at getting the searcher’s attention. However, Google employs a different algorithm to generate Maps results than it does for organic results. An optimized business website is no longer enough to get your business the local
exposure it needs.
Significance Of Google Maps Optimization
Small business SEO services are aware that Google Maps optimization is highly essential in today’s scenario. As we know people don’t have time to scroll so it not only helps in improving consumer awareness about a particular business but also increases traffic to your website but keeping your business in top three.
It is particularly more beneficial for small business organizations and entrepreneurs as it gives the customers the exact details about the location of a shop or a store in the city because people may be new to town or your brand is not that much popular yet. That is why, small businesses should always aim for getting a decent rank on Google Map as it increases visibility in the search engine results and offers better local activity.
Importantly, users keep on clicking everywhere and hence they go through multiple options and then choose. So, every business needs to have a tailor-made optimization and marketing approach as just one type of campaign will not suit all. Keeping yourself in top 3 puts an impression of being most popular or favorites.
And for this, you must focus on building customized SEO campaign using Google Maps Optimization techniques. It will provide you the most personalized and relevant results to your users thereby improving traffic to your site.