Customer Reviews

Importance of Reviews

Reviews are one of the most vital aspects of online marketing. Unfortunately, getting and managing reviews are completely out of your control. Plenty of data exists to suggest that reviews have positive or negative impacts on your business, including whether a searcher will even bother to click
on your website link. Reviews also appear to have some influence on search engine rankings. It is critical that you are aware of your online reviews, and that you make it known to customers that you would appreciate their reviews. A sign reminding them to please review your business is about as far as you can go, however. Never solicit reviews or incentivize with a special deal or coupon in exchange for a review. This is equivalent to buying reviews and it will come back to bite you. The customer’s experience should be enough to generate a review.