Category Archives: Digital Marketing

Digital marketing :

It is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing can be done in two ways either organic which gives us trust and loyal followers and other is promotional which leads to instant boosting and reach of your business products.

Social Media plays an important role in flourishing business sales specially in case of small businesses.

Others techniques like CPC campaigns are very effective; mostly used to attract potential customers by offering some discounts.

Is single sign-on (SSO) the future of Digital Marketing? Time to deliver a digital work-space

Single Sign on

What is single sign on (SSO) and how it works? The website redirects the user to the SSO website to log in. The user logs in with a single username and password. The SSO website verifies the user’s identity with an identity provider, such as Active Directory. When the user tries to access a different website, the new website checks […]

Importance of YouTube in Digital Marketing

The Power of YouTube Marketing

Since 2005 when YouTube was launched himself, it has revolutionized video-streaming as a whole, with internet videos we have access to wider audience. YouTube is giving a tough competition to Google, it has millions of users and billions are of videos are uploaded  and watched in single day, out of which YouTube has made some […]

Social Media Impact on Small Businesses

Impact of social media on small business

The trend is moving toward small companies having greater success with social media than larger companies. Small companies don’t have to invest as much to make a big impact. Small companies hold the keys to success. Every small business needs customers. Without qualified customers, it would be hard for any type of business (big or […]