Tag Archives: future of digital marketing

Is single sign-on (SSO) the future of Digital Marketing? Time to deliver a digital work-space

Single Sign on

What is single sign on (SSO) and how it works? The website redirects the user to the SSO website to log in. The user logs in with a single username and password. The SSO website verifies the user’s identity with an identity provider, such as Active Directory. When the user tries to access a different website, the new website checks […]